TNT 4

TV channel ID and on-air design

About project

project | TNT 4

2016

completed task |

logo (2D)

animated logo (3D)

12 ID-captions of TV programsr (3 D)

and announcing the opening screen (2D)

project team |

head of the creative team / general producer | Sergey Shanovich

art Director | Maxim Pomerantsev

executive producer | Daria Selivanova

editor | Adele Frolova

broadcast Designer | Aslan Zubayrayev

broadcast Designer | Alexander Buldakov

graphic Designer | Roman Schyukin

graphic Designer | Daria Ufaev

production | Shandesignpro © 2016

Big image

ID TNT 4 «Night city»

ID TNT 4 «Liquid metal»

ID TNT 4 «Space»

ID TNT 4 «Fire»

ID TNT 4 «Slide»

 

 

 

ID TNT 4 "MAGIC BALL"

ID TNT 4 "PAINT"

ID TNT 4 "SUNCITY"

ID TNT 4 "GEARS"

ID TNT 4 "BUBBLES"

ID TNT 4 "GOLDEN SAND"

Idea | Concept

Sergey Shanovich about Logo and IDs creation

“The aim was to make the logo general-purpose and suitable for wide age-specific audience, as the channel will show reruns of common entertaining TV programs and shows of TNT channel. Being a fan of Suprematism and Constructivism, I took Piet Mondrian’s “pure” geometric painting as a basis and draw the “four” as the orbit for TNT. I think the final version of logo turned out to be visually clean and emotionally stable, staying at the same time easy to grasp.”

ID Brand

“We also created the new TNT Four visual brand identity. TNT 4 is based on the old but much-loved content of TNT channel that’s why we have decided to make the IDs vibrant and modern due to the general stylistics of TNT channel. As you can see our logo interacts with different natural elements and substances such as water, fire, liquid metal, it becomes a galaxy and the moon on a night sky. With the help of these transitions we want to show how flexible, miscellaneous, all-round but at the same time familiar to audience the logo can be.”

Works

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